Even when viewed on a global scale, Japanese manufacturing continues to be highly regarded
for its exceptional commitment to craftsmanship.
In terms of QCD—quality, cost, and delivery—Japanese products still earn strong trust and recognition.
Especially in quality-sensitive fields, there remain many situations where Japan is the only viable choice.
At the same time, however, manufacturing that relies solely on the domestic market
is becoming increasingly difficult to sustain.
Intensifying competition, rigid cost structures, marketing challenges, price pressure,
and the struggle to secure talent—
many companies are reaching a point where progress can no longer be achieved
by simply extending past approaches.
Meanwhile, global manufacturing standards continue to rise,
and even local overseas manufacturers are now capable of meeting Japanese-quality expectations.
In reality, these options are often underutilized due to constraints such as
“lack of time to search” or “uncertainty about how to evaluate and develop partners.”
In the era ahead, manufacturing must assume continuous evolution—
building structures that control costs, secure profits,
and sustain long-term sales and growth.
Within this context, procurement and purchasing are no longer mere operational functions;
they are becoming strategic levers that determine a company’s future.
By connecting optimal production locations, partners, and decision-making—
unconstrained by domestic or international boundaries—
we aim to build structures that allow companies to continue challenging themselves
without stopping due to fear of tomorrow.
Through digital technology and co-creation, NEWJI derives optimal balances of cost, quality, and speed,
and implements a society where the structure to challenge exists as a matter of course.
This is the role we believe we must play in realizing a future where people no longer feel compelled
to worry about tomorrow.
